A huge thank you to all my other supporters -- both individually and also sponsors of the entire SMS Elite Team
A quick game to start off this week’s blog post. What do the FedEx logo and the picture of me finishing a race (with Isabel Caldwell cheering hard) at the 2014 Middlebury Carnival have in common?
Here’s a hint (and some background):
According to the Internet (“The Internet never lies”), psychologist Johann Friedrich Herbart wrote in 1824 about the power of subliminal messaging (although he called it “unter der schwelle” for you non-German speakers, “beneath the threshold”). In essence, subliminal messages are triggers recognized by your unconscious, but which you don’t consciously perceive — perception without awareness. Take the FedEx logo for example. At first glance you don’t notice the arrow between the “E” and the “x”. Yet you’d be hard pressed to convince anyone FedEx did this by accident. By simply placing this subtle arrow, your subconscious recognizes an arrow indicating speed and precision, both things you want with a delivery. Brilliant.
Subtlety has never been my strong suit, but I still decided to give subliminal messaging a try. See if you can find the hidden (or not-so-hidden) messages in these photos and don’t forget the one at the top!
Did someone say (please) donate? Weird. I didn’t see it at first either (the power of subliminal messaging – Herbart was really on to something there). But on the topic of donating….
This Saturday, September 20th, my SMS T2 teammates and I will embark on our annual 100K Ski-A-Thon. We literally roller ski 100 kilometers — which is 62.1 miles — to fundraise. A year of professional ski racing — including but not limited to the camps, races and travel shown in the above photos — will end up costing about $20,000.Thanks to my new sponsor The American Birkebeiner Ski Foundation, and also our team sponsor the T2 Foundation, I am exactly half-way there. But I still have $10,000 to go and I hope to raise this remaining amount through the Ski-A-Thon.
I know there are many wonderful causes out there in the world. And I also know I am just one skier, trying to make it in the professional skiing world. All that said, I want you to be a part of my story. It takes all kinds (and many kinds) of people to make a dream a reality, and I want you to be my kind. Your tax deductible donation will go directly toward funding my year of ski racing, and every little bit helps. To donate, please visit my Support page. I promise I am better at skiing than subliminal messaging!